Video as an Effective Training Tool

Video is one of the most effective ways in which information can be delivered. Visual processing, along with graphics and other media within the video, can only enhance the reception of information. "Oftentimes, showing someone how to do something is better than explaining it in writing. Tutorial videos can be a great way to train employees. This is an interesting article about simulation training. Maybe you need to demonstrate how to properly assemble a new piece of equipment. Show employees how it’s done in a video or video series" (Cox, 2012). Through video presentations, you have the ability to share a message that is clear, consistent, and easily shared through multiple platforms. More companies are moving towards using video as a means of internal communication. A new trend seems to include video game use as a method of training. "Seventy percent of major employers utilize interactive software and games to train employees according to a new study released today by the Entertainment Software Association (ESA). The study data also showed that more than 75 percent of businesses and non-profits already offering video game-based training plan to expand their usage in the next three to five years" (Fahey, 2008). Interactive/entertainment based training has the potential to keep the employee engaged and focused, which allows for better reception of the intended communication. It would benefit businesses to be open minded to this approach to training. As technology evolves, so do the people. Evolve with your future employers, they don't read training manuals any longer. 

References

Cox, L. (July 2, 2012). 8 Benefits of using video to communicate with employees. Retrieved from https://www.iabc.com/8-benefits-of-using-video-to-communicate-with-employees/

Fahey, M. (June 23, 2008). Employers turn to games for training. Retrieved from http://kotaku.com/5018846/employers-turning-to-games-for-training